VegTrug Limited are delighted to announce an agreement to distribute the Large (2m) and Small (1m) VegTrug in Denmark with The Dansk Supermarked Group. The initial stock order is now being processed and we expect stocks to be on the shelves by February 2011.

Dansk Supermarked is the largest retail group in Denmark consisting of seven retail chains and two magazines that provide customers with daily food and non-food products. The Group currently employs some 43,000 people with more than 1,300 stores in five countries and an annual turnover exceeding 66 billion kroner including tax. It is also one of the fastest growing companies in the Danish retail trade. Store chains include, Netto, Fotex, Bilka and AZ Stores

Joe Denham, International Director for VegTrug commented, "we are so pleased to have signed with Dansk Supermarked. This is by some way the largest retail group that we have dealt with to date and we are continually encouraged by the sales success of the VegTrug product throughout the world. To have such a strong partner in Denmark gives us the confidence to continue to push for bigger and better customers in other countries. Dansk were particularly taken with our product in terms of quality, environmental credentials and manufacturing practices and the negotiations and final decision to stock the VegTrug took remarkably little time."

The VegTrug will be sold through the Bilka and A-Z Hypermarkets in Denmark.

Dansk Supermarked are at:

Dansk Supermarked A/S
(Bilka, AZ, Netto, Fotex)
Rosbjergvej 33
8220 Brabrand
Denmark
Website
Tel: +45 8778 3240