The VegTrug product was launched into the USA last week with the company exhibiting at the National Hardware Show in Las Vegas on the British stand at the show. The feedback from the show was extremely encouraging with contacts made to ensure the success of the VegTrug into the US marketplace.

Interest from Buying Groups, Retail Chains, Clubs and Mail Order Companies was intense and we are now in the process of talking through potential agreements to ensure that we select the correct distribution channels for the product into the US marketplace.

Joe Denham, European Sales Director for the VegTrug business was delighted with the response received. "The distribution channels in America do work slightly differently than in Europe so it has been a steep learning curve for us. However, we are absolutely convinced that the VegTrug will be a runaway success in America now that we have taken the time to talk to the industry experts on the ground at the NHS Show".

Whilst at the show, we also met with key distributors from France, Germany and Australia - all of which will be moving forward very quickly now. The VegTrug continues to establish itself as the brand leader worldwide for grow your own home vegetable gardening.



Paul Owen and Joe Denham at the NHS Show in Las Vegas May 2010